Paid Media
Plan for Audiences,
Not Channels

We help brands recognize and implement the media strategies that best align with their existing and potential audiences.

Paid Search/Shopping
Know Your Audience, Not the Keyword

We help brands recognize and implement the media strategies that best align with their existing and potential audiences.

Paid Social
Quality Content Aligned to Business Outcomes

We help brands recognize and implement the media strategies that best align with their existing and potential audiences.

Programmatic
Reach Your Customers Across Screens, Devices, and Platforms

We help brands recognize and implement the media strategies that best align with their existing and potential audiences.

Amazon
Your Audience is Here to Buy

We help brands recognize and implement the media strategies that best align with their existing and potential audiences.

  • The way your audience navigates through the digital landscape across screens, platforms, and mediums is constantly evolving. Your media plan needs to model that behavior, shifting with the audience on a daily, weekly, and quarterly basis.

    NP Digital plans, tests, and pivots media strategies to adapt to your business needs and, most importantly, your customers.

  • Search behavior is shifting. Your customer is conducting more research-based searches than ever before, looking for the best products or services, product or brand reviews, and conducting price comparisons. Your potential customers are empowered to make the most informed decision before they buy, call, act, and convert.

    It is our job at NP Digital to identify these behaviors and segment customers into audiences based on intent. We do this by using 1st party data and audience attributes from our search and data partners. From there, we leverage our search partners’ advancements in machine learning bid strategies and audience segmentation to identify an opportunistic time to enter the search auction. This is all based on the ideal audiences searching for our identified keywords.

  • As your customers navigate multiple social media platforms a day, your company must stand out with quality content to make an impact. In order to break through the thousands of pieces of content a viewer is consuming daily, quality content & creative are essential to driving true business outcomes through Paid Social Advertising.

    Based on your business objectives and access to 1st party data and customer insights, we will provide ongoing paid social campaigns, targeting, messaging, creative, and copy recommendations across Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and YouTube.

  • Consumers move seamlessly from one screen to another, beginning a story in one medium and ending it in an entirely different one. They’re living in a space of converging media that is so dynamic and fragmented that the very nature of the customers’ behavior and expectations has changed. With the growth of connected devices, this sense of empowerment will only intensify.

    We have the ability to plan, activate, optimize, and analyze programmatic campaigns end-to-end. This allows us to measure insights that influence the path to purchase while uncovering new paths to conversion across Display, Retargeting, Video, Native, CTV OOH, and more.

  • Upwards of 55% of shoppers start their product search on Amazon over Google. Your customers use Amazon to discover, research, and shop for products and brands, with clear intentions to purchase.

    We will help you determine if Amazon Marketing is right for you. We will evaluate where you are in the process by prioritizing your products to advertise, keyword research, identifying budgets, implementing campaigns, and providing ongoing optimizations. We work with you to decide if Sponsored Products, Sponsored Brands, Stores, Display, Video, or its DSP are right for you and your business goals.

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