Paid Media Plan for Audiences, Not Channels

We help brands identify, analyze and expand their current, existing and potential customers to better align audiences with ongoing media strategies and recommendation.

Paid Search/Shopping Know Your Audience, Not the Keyword

We help brands identify, analyze and expand their current, existing and potential customers to better align audiences with ongoing media strategies and recommendation.

Paid Social Quality Content Aligned to Business Outcomes

We help brands identify, analyze and expand their current, existing and potential customers to better align audiences with ongoing media strategies and recommendation.

Programmatic Reach Your Customers Across Screens, Devices and Platforms

We help brands identify, analyze and expand their current, existing and potential customers to better align audiences with ongoing media strategies and recommendation.

Amazon Your Audience is Here to Buy

We help brands identify, analyze and expand their current, existing and potential customers to better align audiences with ongoing media strategies and recommendation.

  • Paid Media

    The challenge is your customer is constantly evolving the way they navigate through the digital landscape across screens, platforms and mediums. As the audiences evolve daily, weekly, and quarterly, then your media plan should model the same behaviors.

    We plan, test, pivot and shift media strategies to adapt to your business needs, but most importantly, your customers.

  • Paid Search/Shopping

    There is shift in search behaviors; your customer is conducting more mundane searches than ever before, for the best products or services, product or brand reviews, price comparison shopping, etc. They are impowered to make the best-informed decision before they buy, call, act and convert.

    It is our job as marketers to identify these behaviors and segment customers into audiences based on intent using 1st party data or audience attributes from our search and data partners. From there the key is to leverage our search partners’ advancements in machine learning bid strategies and audience segmentation narrowing down the most opportunistic time to enter the search auction based on the ideal audiences searching for our identified keywords.

  • Paid Social

    As your customer navigates across multiple social media platforms daily, consuming thousands of pieces of content shifting from scrolling through feeds to swiping through stories, you must stand out with quality content in order to make an impact. We believe that a strong focus on quality content & creative is the key to driving true business outcomes when It comes to Paid Social Advertising.

    Based on your business objectives, access to 1st party data and customer insights, we will provide ongoing paid social campaigns, targeting, messaging, creative and copy recommendations across Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and YouTube.

  • Programmatic

    Consumers move seamlessly from one screen to another, beginning a story in one medium and ending it in an entirely different one. They’re living in a space of converging media that is so dynamic, it is fragmented and the very nature of how they behave and what they expect has changed. And with the growth in connected devices, this sense of empowerment will only intensify.

    Having the ability to plan, activate, optimize and analyze programmatic campaigns end-to-end, allows us to measure insights that influence the path to purchase while uncovering new paths to conversion across Display, Retargeting, Video, Native, CTV OOH, etc.

  • Amazon

    Your customers are on Amazon to discover, research, and shop for products and brands, with the intentions to buy! Upwards of 55% of shoppers start their product search on Amazon over Google.

    We can start from scratch and determine if Amazon Marketing is right for you or evaluate where you are in the process from what products to advertise, keyword research, identify budgets, campaign implementation and ongoing optimizations. We work with you to decide if Sponsored Products, Sponsored Brands, Stores, Display, Video or its DSP is right for you and your business goals.