How SEO boosted website traffic and performance in less than a year!
In the first quarter of our campaign we focused heavily on targeted keywords that our competitors were ranking for, optimizing our category pages and improving our overall backlink strategy.
Everything is USA made using the latest robotic technology and equipment.
Chandler Truck Accessories designs and manufacture high quality pickup truck toolboxes and other truck related accessories for both retail and commercial customers. Everything is USA made using the latest robotic technology and equipment.
Their products are amongst the first in the industry to be modular and customizable, making for a truly custom solution to truck organization and storage.
THE CHALLENGE
Our website needed speed optimization and link cleanup.
“We were a relatively new company with low brand awareness and presence on Google. We needed our brand to be put on the map to compete with several of the most established and well known brands in the industry. Our website needed speed optimization and link cleanup.
Primarily, we wanted to show up on Google as close to the top of the search results page as possible for as many targeted keywords that represented our brand as possible, and we wanted to turn that visibility into increased retail sessions and conversions.”
THE SOLUTION
What we did to achieve the great results.
Our monthly SEO services aimed at enhancing organic traffic and elevating keyword rankings for both the homepage and targeted category pages. Additionally, we supplied the client with fresh blog content to boost overall rankings and initiate visibility for competitive keywords that were previously not in our ranking portfolio.
EXTRA INSIGHTS
Lessons learned
We discovered the significance of not only achieving high rankings for relevant keywords to boost traffic, but also pinpointing the precise keywords that attract qualified visitors. The client demonstrated remarkable trust in our team to develop an effective strategy tailored to enhance their specific objectives.
“Neil helped us tremendously by adding backlink work, website optimizations, blog copy, and dramatically increased our keyword rankings. ,” says Grant.
12 Month Overview
190% increase in clicks quarter over quarter
356% increase in impressions quarter over quarter
Avg. Position for all keywords dropped 18 positions
We’re seeing growth in targeted main/variations ranking keywords
Growth in top ranking (striking distance) positions!
158% growth YoY for ranking keywords
Large growth in targeted keywords over the last year
Improved our average ranking for main keyword “truck tool box” by 48 positions
Competing with competitors for the top spot on Google for main keywords
RECOGNITION
“Ultimately, it has meant sales for our business, along with brand awareness. We want to be associated and considered as a high end, well established brand just like our top competitors. SEO for us has really been a long game play, which really is the key for good organic growth.”
“It definitely helped us in every way possible. We were also just able to learn a lot about SEO in general and how it works. Everything was always well documented and organized and the results speak for themselves. There’s so much backend work that has to be constantly updated and monitored, and there’s no way we could ever learn or do that ourselves. They seem to really know their stuff and have always been available for help/questions. It may not seem like much is happening in the first few months, but as Google starts to learn and accept changes, you’ll see those results start to come in. We’re very happy with Neil’s help!”
Grant WillbanksMarketing Manager & Designer - Chandler Truck Accessories
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