Wendell August
How SEO marketing helped Wendell August double traffic during their busiest time of the year.
We provided regular organic shopping optimizations, page optimizations, offsite content marketing, and content updates.
+97%
Increase in Clicks
+455%
Increase in Impressions
15.4
Position change for all ranking keywords
THE COMPANY
“Special moments deserve to be remembered. Mark the memory with a personalized treasure from Wendell August.”
Wendell August “Forge was founded by coal mine owner Wendell McMinn August in 1923 in Brockway, Pennsylvania.
Crafted by artisans in Pennsylvania for a century, Wendell August gifts are unique symbols of the stories, traditions and milestones that bind us together . Each piece is then hand-wrought using an eight-step process with roots in ancient metalworking techniques. Our metalworkers take great pride in crafting a gift that means more.
Forged with care. Given with love.”
THE CHALLENGE
We are now in our second year with NP and after lots of patience and hard work, we are doubling the organic traffic and accomplishing the sales goals we have created for ourselves.
Our organic traffic made up a small portion of our traffic and we were in need to push our fourth quarter sales and grow our online traffic with new customers. We had a strong local presence but wanted to grow on a National level.
THE SOLUTION
What we did to achieve the great results.
It means our business was able to continue and thrive, making 2023 our 100th year in business.
EXTRA INSIGHTS
What we did to achieve the goals
We provided regular organic shopping optimizations, page optimizations, offsite content marketing, and content updates. In addition to updating the site with new content, the client helped to refresh content and redirect old blogs to new ones to keep things fresh.
Lessons learned
We learned that while we were updating the site, for clients with large sites like Wendell August Forge, the long game is especially relevant. It took a while to see growth for this client, but now that we have been working together for almost two years, we are seeing the impact of our work and we couldn’t be more excited to see what is in store for them.
“We look forward to continuing to grow our online presence and growing our brand as a National one for another 100 years to come. ”
We are now in our second year with NP and after lots of patience and hard work, we are doubling the organic traffic and accomplishing the sales goals we have created for ourselves.”
Erin Lewis, Director of Marketing and Ecommerce
Wendell August Forge
RECOGNITION
We look forward to continuing to grow our online presence and growing our brand as a National one for another 100 years to come.”
“Be patient with the results, SEO really does take time and dedication. We still continue to see growth the more we work at it and we know the more we work towards our goals, we will accomplish them.”
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