Improved ROAS from Google
Additional Revenue from NPA Channels
Increase in Organic Traffic
HALO Product Group’s HALO Product Group’s philosophy is centered around the power of outdoor cooking bringing people together and creating unforgettable memories. That’s why we are dedicated to providing an innovative range of outdoor cooking products that helps to elevate your outdoor culinary experience. In the greatness of nature, on-the-go, and in the backyard – a HALO goes where you go.
Our motto of “Rise Above” drives everything we do.
We also didn’t have the personnel or bandwidth to create a proper strategy for multiple channels. We wanted to onboard experts who could help us drive the best ROI from PPC.
Numbers don’t lie. Seeing our growth has been amazing! NPA has worked with us as a business partner rather than just taking responsibility for the channels they handle. They take the time to explain strategy recommendations and why they are making those recommendations. NPA does not treat our relationship as transactional, they care about what we do.
We initially started with SEO and Paid Media. We have since added Email marketing to the strategy as well!
For Paid Media, we rebuilt campaigns based on best practices and optimized for what is truly driving revenue for HALO. We also developed attractive ad creatives to entice engagement and clicks from qualified users.
For SEO, we maintained a well-rounded campaign targeting on-site, off-site and technical SEO opportunities.
Though it may seem a daunting task to help a younger business find its online footing against established brands, it’s about finding unique opportunities.
Once you find what sets your products apart, you work to dominate that segment. As you build brand recognition and authority, it’s easier to gain market share and drive revenue from a broader range of products and search terms.
After taking over the email channel, we’ve also learned just how much revenue was being left on the table!
It has meant a lot to have a partnership and relationship with an agency that we know cares about our business success. Driving revenue is of utmost importance for any business, and we’ve seen tremendous growth which has helped strengthen our partnership even further.
By combining HALO’s industry knowledge and our marketing expertise, they’ve had their best Q4 ever. With optimized Paid Media and SEO campaigns generating revenue for existing products and new product launches, we’ve seen a +1300% increse in revenue from these channels alone.
Paid Media Revenue
Organic Traffic
“Yes. NPA is a large agency, but you get to work with a small, dedicated team who provides a custom strategy for your business based on data and results.”
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The 2024 paid media playbook.
Whether you want to take advantage of AI, discover new platforms, or prepare to advertise in a world without third-party cookies, this paid media playbook is here to help.
