How a comprehensive SEO plan and consistent content boosted unbranded organic search YoY.
Within our 24-month scope, our SEO services have been focused on page optimizations and web copy to build organic traffic and elevating keyword rankings for both the homepage and collection pages.
To be a leader in our industry, we know we will need to stand elevated, looking down from the heights of creativity onto the landscape of excellence.
Highland Tactical is built on providing the best value to those in the Tactical World. They strive to make quality products that will enhance the lives of those that choose to – GET TACTICAL ®
We take pride in the gear we make, and we work hard to design and provide quality that exceeds the expectations of our end users.
THE CHALLENGE
We didn’t have the time, the knowledge, or skill set to break down all the different aspects of all that needed to be done to increase our ranking.
” I’m overloaded with all that I do already. Trying to study things and going into it on my own would have been too hard.”
It has meant a lot to be found online and recognized within our industry.
Our leadership team is motivated by the page one wins we are seeing.
EXTRA INSIGHTS
What we did to achieve the goals
Within our 24-month scope, our SEO services have been focused on page optimizations and web copy to build organic traffic and elevating keyword rankings for both the homepage and collection pages. We also started posting monthly blogs to boost overall rankings and initiate visibility for competitive keywords that were previously not in our ranking portfolio.
Lessons learned
Optimizing our core pages has earned page one wins for high-priority keywords like “tactical backpacks” and “tactical sling bags.” The combined effort with the blog efforts we have seen a large increase in traffic.
“It is helpful to have a team. We had holes that needed to be fixed.
I wanted to do better, have our site rank better, get more recognition, and draw in more customers.”
“Having a team to work with has been super helpful. There’s just so much of the work that is already done; it’s smoother because I can think more clearly and focus. It has helped me utilize my time more efficiently – because I know you guys will be there and working on all the other facets of marketing.”
44 Positions Closer and PAGE 1 WIN for “Tactical Backpack” a high priority keyword.!
RECOGNITION
What would you tell other businesses considering NPAccel?
“You guys have pulled through on what you said you would do. Our rankings have increased significantly, our growth has increased, and we have seen increased recognition.
Your team is knowledgeable and does a good job!”
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