How SEO boosted organic traffic and key rankings in a year.
MODdisplays has had great success with paid advertising since our inception. And we have always had positive feedback on the clean, user-friendly design of our website that we continually work at keeping up-to-date.
MODdisplays has had great success with paid advertising since our inception.
At MODdisplays, we have the pleasure of working with companies and organizations, large and small, all over North America and the world, to provide them with portable tradeshow display solutions.
Our awesome team of customer service representatives, project managers, 3D artists, and graphic designers love to help these companies look their best with displays that meet their needs and arrive as planned in time for their big events.
THE CHALLENGE
we continued to fall below many of our competitors’ sites in organic searches even though our site and company offered a better experience to the searching customers.
MODdisplays has had great success with paid advertising since our inception. And we have always had positive feedback on the clean, user-friendly design of our website that we continually work at keeping up-to-date.
But we continued to fall below many of our competitors’ sites in organic searches even though our site and company offered a better experience to the searching customers.
THE SOLUTION
What we did to achieve the great results.
We systematically performed SEO and content optimizations on our most important categories and products. This, supported by internal and external linking dramatically improved our organic performance.
EXTRA INSIGHTS
Lessons learned
There are ways of describing our products and new keyword opportunities that we had not previously taken advantage of. These have opened our doors to many searchers previously untapped.
Through our efforts in making onsite, content, and backlink portfolio optimizations, we have achieved the following in a 3 month year over year comparison of lower-funnel target pages.
Increased non-branded organic clicks by 34%.
Increased non-branded organic impressions by 86%.
Approximately doubled the number of organic keywords on page 1 of Google.
“We can see real growth in our SEO that has more than paid for the investment. We are now doubling down on the initial investments and plan to continue to focus on our SEO with NP alongside our other marketing avenues. “ Says Jarrett
RECOGNITION
“NPAccel worked with us to gain incredible growth with our organic search rankings while not compromising the user experience on our site that draws so many of our customers to us.”
Anyone looking to increase their SEO strength is already aware there are tons of companies offering SEO services with price tags running the whole gamut. Neil Patel was one of the more expensive options we looked at, but we did not want to risk wasting time and money on this very important aspect of our business.
We moved forward with NP based on their reputation in the SEO industry and have been very thankful for that decision. We can see real growth in our SEO that has more than paid for the investment. We are now doubling down on the initial investments and plan to continue to focus on our SEO with NP alongside our other marketing avenues.
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