Click Through Rate
Clicks
Conversions
Anthony’s Florida specialize in providing fun and affordable fashions to women 55+, which is often a forgotten group when it comes to fashion. However, we know they are still living their best lives and want to look great while doing it!
Within this vertical, many of the keywords are high volume and high difficulty – making it challenging to ensure our client is at the top of SERPs.
As a team we collaborated to focus on building a relevant, effective blog structure that would appeal to their audience while adding effective keywords to the site. We also built a strong SEO campaign to drive traffic, impressions, and clicks to top ranking urls.
As we have moved through our strategy we noticed that competitors were ranking higher in blogs by writing more seasonal and relevant topics vs our more broad approach. We shifted our blog campaign and have seen huge results! We have also utilized backlinking, onsite optimizations, and google shopping to drive revenue and website clicks.
We have been working with Anthony’s Florida for the last two years. In this time, we have increased their overall traffic, their organic revenue, their blog performance, and their google shopping.
“more brand awareness and it has allowed us to continue to connect with the Anthony’s lady all over the country,” says Kristin.
Keywords are at an All-Time High
Organic Growth
NP Accel Optimized Pages
Organic Growth Super Star
Sundresses Page
Sundress Collection page has had huge growth this year!
Our Blog Performance has Skyrocketed this year!
Organic Revenue is Increasing YoY
“NP Accel is a leader in SEO and it is has been easy and fun to work with them as a partner. They are always willing to help and want to see your brand grow as much as their own. .”
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