University Learning Systems’s organic impressions increase by 1,487%!
We’ve seen incredible growth in the site traffic, as well as huge gains in competitive keyword rankings. We’ve seen content marketing become a huge part of informing and attracting the right customer base.
Our customers tell us that we provide “The Best Continuing Medical Education they have ever attended”.
University Learning Systems is run by 3 accomplished individuals. We started the company in an effort to provide quality CE, CME, CEU for medical professionals of all fields. Our CE/CME courses are taught by highly experienced and acclaimed educators from a variety of medical, PA and pharmacy schools. Not only are they experts in their fields,, but excellent teachers, as well, with a track record of making CE/CME content easy to understand and put into practice. We aim to maintain high standards of learning by having a small student-to-faculty ratio.
THE CHALLENGE
Sales fell off a cliff and we were spending too much money on Google and Facebook Ads. We needed a way to bring in traffic, without spending a fortune.
Our website was also not ranking for relevant terms that would help us improve conversions. Everything we ranked for was not as applicable or had low search volume.
THE SOLUTION
What we did to achieve the great results
Our sales are now improving at 10% a month per year compared to last year. That means for the year, sales have improved by nearly 120%. Our organic impressions saw an increase of over 1400% and organic traffic is up 1200% which is growth that I never even imagined.
EXTRA INSIGHTS
Lessons learned
We provided onsite optimizations and backlinks to help focus their keywords and fix existing SEO issues onsite. We worked to first build a solid foundation and fix technical issues, optimize, then add links as the final push to drive our work.
We learned that onsite optimizations are key to help Google understand the purpose of our pages and help us rank for specific key terms. We learned that the links work best as the “cherry on top of the sundae” to give our work one final push.
Increase in Organic Traffic
RECOGNITION
“NP Accel created and implemented a great strategy.”
“Neil Patel is the first firm we have worked with that delivers what they promise. We have been overjoyed with the assistance and help we have received.”
Charlene CelanoPresident of University Learning Systems
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