Winward Home
How SEO boosted an ecommerce site’s traffic over the last 2 years.
In the first year, we increased their organic traffic by 45% and increased their total keyword rankings by 208%.
323 to 791
Organic Visitors Per Month
+333%
Increase in Total Organic Keywords
+338%
Increase in Keywords in Positions 1-10
THE COMPANY
Winward Home produces the highest quality, most realistic and most beautiful handcrafted luxury faux floral arrangements and faux plants offered on the market.
Winward Home produces the highest quality, most realistic and most beautiful handcrafted luxury faux floral arrangements and faux plants offered on the market, completed by complementing decor accessories that tell a story for the different styles of the latest home interior trends.
THE CHALLENGE
Our goal was to create an effective SEO strategy that would help us dominate the market and increase traffic and sales.
The household and fashion & apparel industry becomes more competitive every year, and Winward Home struggled to get new visitors to their website.
Our goal was to create an effective SEO strategy that would help us dominate the market and increase traffic and sales. We discovered that achieving these goals required diligence, determination, and analytical thinking.
THE SOLUTION
What we did to achieve the great results.
We developed a strong SEO strategy, concentrating on our main targets: “faux flower arrangements” and “faux floral arrangements,” to increase organic traffic to their target pages and increase their overall number of keywords.
EXTRA INSIGHTS
Lessons learned
We learned that while SEO does take time, maintaining a consistent and effective SEO approach will help you outperform the competition. With the right content and keyword strategy, you can become a leader in the space and increase your level of expertise, authority, and trustworthiness. The client showed incredible faith in our team to develop the appropriate strategy to improve traffic to their website. They are a valued partner, and we’re excited to continue working with them!
In the first year, we increased their organic traffic by 45% and increased their total keyword rankings by 208%. Since April 2022, we have increased their total keyword rankings by 416% and doubled clicks and impressions.
“We appreciate valuable partners like NP Accel who value our goals and vision, who are professionals in their craft, and we know that we can trust them with our digital marketing,”
says Victoria.
RECOGNITION
“We have now signed for our third year of agreement with NP Accel and we foresee continuing a long-term partnership and growth with their agency, expanding in more areas of digital marketing with them. Their team is highly transparent, organized, and timely which makes working with them such a pleasure.”
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