ZETO

How well rounded SEO and Paid Media campaigns helped increase the company’s monthly lead quality and volume YoY.

Item: NP Digital
Rating: 5
Author: Irina

They reached out to NPAccel to build a paid media strategy that would allow them to acquire qualified leads while building up their organic presence and reach.

THE COMPANY

Zeto’s revolutionary FDA-cleared EEG headset and cloud platform bring the traditional EEG procedure to the 21st century.

Zeto, Inc. is an innovative, award-winning, privately held EEG brain monitoring tech company located in Santa Clara, California. They focused on transforming the way electroencephalography (EEG) is performed at hospitals and clinics.

THE CHALLENGE

They reached out to NPAccel to build a paid media strategy that would allow them to acquire qualified leads while building up their organic presence and reach.

With business growing at a fast pace, Zeto was ready to further explore opportunities in the digital space. They had been doing minimal SEO for a few years, but wanted to take their digital strategy to the next level and focus on a more omnichannel approach.

THE SOLUTION

What we did to achieve the great results.

NPA built a paid media strategy targeting higher intent search terms in order to get in from of users that were already committed to switching to wireless eeg, while also build up and optimize the content of the website to users looking for information on their industry, thus building their authority, growing the keyword pool, and increasing brand awareness.

EXTRA INSIGHTS

Lessons learned

We learned that because Zeto’s sales cycle is incredibly long (average 6 months), focusing our efforts in only one type of strategy would not be productive. By having a mix of paid media (high intent), SEO (high and low intent) and email (nurturing), we were able to get in front of potential clients before they even made a decision that they needed to change their current EEG system, thus allowing Zeto to compete online on the same level as well known brands in their field.

Our paid media campaigns have seen an increase of 67% in overall lead volume year over year while our organic efforts resulted in a 22% increase in organic sessions during the same period. In addition to that, Zetos’ keyword pool also experiences an over 100% growth as a result of our combine efforts on generating and optimizing new content.

“We successfully launched Google and Bing ad campaigns that brings us a lot of paid traffic. We also improved our SEO ranking and our organic traffic increased exponentially. Overall, our web traffic increased twice.” – Irina

RECOGNITION

“Highly recommended overall, especially if your marketing team is small. ”

“We successfully launched Google and Bing ad campaigns that bring us a lot of paid traffic. We also improved our SEO ranking and our organic traffic increased exponentially and overall, our web traffic increased twice.”

IrinaMarketing Manager, Zeto, Inc.

WORK

Built to deliver faster.

We bridge the gap between brands and their audiences, delivering hyper-personalized, data-driven experiences across every digital touchpoint. Fueled by insights, powered by strategy, and obsessed with impact—we don’t just reach customers, we resonate. We turn engagement into growth and interactions into lasting connections.

Success Stories