increase in position 1-3 rankings on Google for top non-branded queries year-over-year.
increase in clicks coming from the organic search channel year-over-year.
increase in Dedicated Server revenue coming from the organic search channel year-over-year.
With over 170,000 customers, their mission is to bring tools, platforms and outstanding customer service within anyone’s reach to transform their online presence.
In addition to general web hosting, InMotion provides optimized hosting for popular platforms such as WordPress, Joomla, and Drupal, with enhanced security features to ensure smooth and secure operations.
The website and the primary pages had a limited organic keyword footprint, which negatively affected traffic and revenue.
Our primary goals were to increase brand awareness, traffic and revenue coming from the organic search channel, specifically for the Dedicated Server product offering and its associated webpages.
In-depth research helped us to better understand user intent / demand, identify and prioritize gaps in both visibility and content, and lay the foundation for a scalable content roadmap. We targeted 1 primary keyword theme: Dedicated Hosting. This root keyword had roughly 33,000 supporting keyword derivatives and search demand estimates of over 327,000/month tied to them. We identified this as the primary opportunity and the way to meet InMotion’s digital marketing goals.
We implemented our proprietary “6R” Content Audit methodology to better optimize any existing content to align with searcher intent. This 6R Content Audit told us what content should be “reformatted”, “repurposed”, “refreshed”, “retired”, “redirected”, or what content should just “remain” as-is in order to meet user intent for different search queries. Our initial focus was on updating and optimizing related pages found in the Support and Blog sections of the site.
Next, we developed content clusters that supported our keyword theme using in-depth articles, guides, tools and calculators, how to articles, surveys and answers to frequently asked questions. Our content strategy also focused on search query chains, specifically the user journey and ensuring that InMotion was present throughout Google’s “People Also Ask” & “Related Searches” features. This strategy strengthened InMotion’s semantic authority for our target area, which is required to better establish trust with the engines, and users.
We optimized all existing Dedicated Server landing pages targeting transactional keywords, focusing on features & benefits to help increase conversions.
As a relatively new player in the dedicated server space, InMotion needed a robust digital PR strategy to get their product story out, promote the newly created content and boost page brand and link equity. We leveraged existing relationships with publishers and influencers in both the tech and hosting space. Current and ongoing news related to cyber-security threats and focus on small business created media opportunities that tied directly to the product. We capitalized on this opportunity by placing over 100 pieces of content in publications such as Digital Edge, eCommerce Fastlane and Newzify. Each outlined InMotion Hosting’s differentiators and value proposition. These placements helped to increase page authority and establish relevancy for our competitive top-of-funnel keyword queries.
To ensure maximum SERP shelf-space, we aligned to technical SEO best practices for page speed, language markup, internal linking, and information architecture. These best practices helped us to take advantage of featured snippet opportunities, along with increased voice search activity.
Lastly, to help increase conversions we leveraged AI-driven insights to enhance readability & the overall user-experience. We tested different hero images, calls-to-action and optimized the path to conversion.
The focused approach and coordinated SEO drove a 180% increase in clicks, and a 95% increase in revenue in the first 90 days.
“Working with NP Digital on our SEO strategy has been a game-changer. Their deep SEO knowledge and ability to deliver outstanding results for us in a short time frame have driven significant revenue growth. Their quick turnaround times and collaborative approach made them an invaluable and easy partner to work with. I highly recommend NP Digital to anyone looking to take their organic growth to the next level.”
We bridge the gap between brands and their audiences, delivering hyper-personalized, data-driven experiences across every digital touchpoint. Fueled by insights, powered by strategy, and obsessed with impact—we don’t just reach customers, we resonate. We turn engagement into growth and interactions into lasting connections.
Success Stories
Success Stories
Chandler Equipment, SEO case study.
Let's talk about better results.
If you're ready to grow your business, we’re ready to be your partner.
Request for Proposal
Looking for an award winning team to participate in your process?
Digital marketing industry roundup. September, 2026
AI favors familiar brands, AI platforms are growing at different rates, top-of-funnel search is growing but clicks are not. So many updates its hard to keep track, so we’ve summarized the most important ones for you.
