Virginia Physicians for Women
How comprehensive content boosted organic search in 6 months.
The search results. That was the main thing that we were looking for.
+341.82%
Increase in Organic Impressions
+2836.72%
Increase in Organic Clicks
THE COMPANY
Think of us as your partners in women’s health.
Virginia Physicians for Women A dedicated team of providers and nurses who are here when you need us – whether that’s for routine preventative care, diagnosis and treatment of a problem, questions between visits (our phone advice nurses are amazing!), or delivering your sweet bundle(s) of joy.”
THE CHALLENGE
The search results.
That was the main thing that we were looking for. We wanted to come up much higher in in search results, so that people who were looking for a new OBGYN or just moved to the area would find VPFW.
THE SOLUTION
What we did to achieve the great results.
“NP helped us optimize content on our site and get it ranking for our key terms, fixed all of our onsite SEO, and updated our site at a technical level.”
EXTRA INSIGHTS
What we did to achieve the goals
We worked with VPFW to help build their online presence from the bottom up. We helped them achieve their patient acquisition goals to expand their practices and hire new physicians. We set the bar high and continue to help them build up their company and grow their organic traffic. We spent time writing blogs that drive qualified traffic to the site. The client now ranks for many targeted number one positions.
Lessons learned
We learned how to improve and optimize the patient experience. We took time to understand our demographics and what terms and search queries helped attract new patients. We learned that a strategy of consistent articles would help us see success in our SEO campaign.
“Business has been very good, and especially as we’ve grown over the past few years since we started with you guys, we’ve added probably 7 or 8 new doctors. We’re growing and expanding services. We expanded mammography to our Saint Francis office and added more mammogram capacity at our Prince George and Covers Center Office. So it’s been very helpful,”
says Katherine.
RECOGNITION
Would you recommend NPAccel to someone considering our services?
“I would say that you guys are experts on things that a normal marketing manager just doesn’t have time to delve into themselves. Like all the research. You guys keep up with all the algorithm changes and all the trends – what is really going to help a website have a better position. And it’s just stuff that I would not be able to do on my own – the ideas that you generate, and then just also the work that you put into it. ”
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