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- How AI Impacts Email Personalization in 2026 July 2, 2026Key Takeaways A “Hi, [first name]” token in a subject line used to feel personal. Today it barely registers. Consumers have seen it so many times that it reads as the absence of personalization rather than the presence of it. AI has changed what’s possible in email marketing, and in doing so, it’s changed what […]
- How to Analyze Your Backlinks With the Ubersuggest Backlink Checker July 1, 2026Key Takeaways How important are backlinks to your online business? According to research from uSERP, 67.5 percent of the SEOs interviewed believe they have a ‘big impact’ on their search engine rankings. Source: https://userp.io/link-building/state-of-backlinks-for-seo/ An overwhelming majority (85 percent) believe backlinks have a major influence on their brand authority, while 47.5 percent say building backlinks is every […]
- What Is an SEO Consultant & What Services Do They Offer? June 29, 2026Key Takeaways Need a little help improving your rankings? An SEO consultant could be the answer. Chances are you already know the basics of SEO, but getting your desired results can be tough with everything else on your plate, especially with the changes AI is throwing into the mix. That’s where SEO consulting services come in. These […]
- The Ultimate Content Marketing Guide in 2026 June 26, 2026Key Takeaways Many people feel like AI means the end of content marketing as we know it. That couldn’t be further from the truth. The strategy is strong as ever, even if it’s not a new idea. What’s changed are the tools we use and the factors that set good content marketers apart. Unsurprisingly, the playbook that worked even three years ago no longer holds […]
- Best Backlink Analysis Tools: Compare Free and Paid Options June 24, 2026Key Takeaways What comes to mind when you think about creating a “good” link profile? Search “What are backlinks,” and Google returns plenty of information, including the steps you can take today to improve your link profile and boost your rankings. In the past, I’ve provided a lot of advice on building quality links, where to find the best links, and tools that can […]
- What Is an AI Citation Audit & What Can It Tell You About Your Content June 22, 2026Key Takeaways If you’ve been tracking your brand in AI tools and wondering why the data isn’t telling you anything useful, the problem is usually upstream: generic prompts, the wrong measurement model, inputs that don’t reflect how real buyers actually search. In an earlier piece, I introduced a structured framework for fixing it. This post […]
- How We Rebuilt AI Visibility Measurement From The Ground Up June 19, 2026Key Takeaways The first post in this series made the case that most AI visibility tracking is built on the wrong foundation: generic prompts measuring hypothetical users, deterministic tools applied to a probabilistic system. If that diagnosis is right, the obvious next question is: what does a better approach actually look like? That’s what this […]
- AI Brand Visibility: You’re Tracking It Wrong June 17, 2026Key Takeaways Have you started tracking your brand in ChatGPT, Perplexity, or Google AI Overviews? Good. You’re thinking about the right problem. Here’s the harder question: what are you actually measuring? Most teams doing AI brand visibility tracking today have taken a familiar mental model and applied it to an unfamiliar system. Prompts have become […]
- ChatGPT Opens Ads for All: How to React to This Shift June 15, 2026Key Takeaways For the past several months, advertising on ChatGPT meant getting an invitation. A small group of brands had access. Everyone else waited. Self-serve access is now open to all advertisers, and the dynamics that made early access valuable are already starting to shift. The Numbers Behind the Launch ChatGPT crossed $100 million in […]
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